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CoLocal x Stockland x Wyndham Council

CoLocal x Stockland x Wyndham Council

CoLocal x Stockland x Wyndham Council

Kaleidoscope

Kaleidoscope

Kaleidoscope

Celebrating multiculturalism in the Point Cook community using design.

Celebrating multiculturalism in the Point Cook community using design.

Celebrating multiculturalism in the Point Cook community using design.

Timeline:
Jan 2024 - April 2024

Timeline:
Jan 2024 - April 2024

Timeline:
Jan 2024 - April 2024

Role:
Digital Design Intern

Role:
Digital Design Intern

Role:
Digital Design Intern

Tools:
Adobe Illustrator & Premiere Pro, Procreate, Instagram, Canva, TidyHQ

Tools:
Adobe Illustrator & Premiere Pro, Procreate, Instagram, Canva, TidyHQ

Tools:
Adobe Illustrator & Premiere Pro, Procreate, Instagram, Canva, TidyHQ

What is Kaleidoscope?

What is Kaleidoscope?

What is Kaleidoscope?

Kaleidoscope was a 10-week festival held in the suburb of Point Cook, at their town centre's Pop Up Park.

Working alongside the CoLocal team, we organised and collaborated with Stockland, Wyndham Council and community groups, to promote intercultural bonds within the community.

Kaleidoscope was a 10-week festival held in the suburb of Point Cook, at their town centre's Pop Up Park.

Working alongside the CoLocal team, we organised and collaborated with Stockland, Wyndham Council and community groups, to promote intercultural bonds within the community.

Kaleidoscope was a 10-week festival held in the suburb of Point Cook, at their town centre's Pop Up Park.

Working alongside the CoLocal team, we organised and collaborated with Stockland, Wyndham Council and community groups, to promote intercultural bonds within the community.

Photo Credits to David Mullins

Photo Credits to David Mullins

Photo Credits to David Mullins

Enriching the Kaleidoscope Environment

Enriching the Kaleidoscope Environment

Enriching the Kaleidoscope Environment

I was responsible for customising the Peep Board at the park to fit with the cultural themes of the festival.

I was responsible for customising the Peep Board at the park to fit with the cultural themes of the festival.

I was responsible for customising the Peep Board at the park to fit with the cultural themes of the festival.

Original peep board

Original peep board

Original peep board

Research, brainstorm and the first iteration

Research, brainstorm and the first iteration

Research, brainstorm and the first iteration

Design process of the second iteration

Design process of the second iteration

Design process of the second iteration

Final Designs:

Final Designs:

Final Designs:

Promoting Each Event with Posters

Promoting Each Event with Posters

Promoting Each Event with Posters

Mockup template via Freepik

Designed on Canva, I followed the existing style guide, ensured readability and legibility to create poster templates for the promotion of Kaleidoscope events.

Promoting Each Event with Social Media Marketing

Promoting Each Event with Social Media Marketing

Promoting Each Event with Social Media Marketing

Idea

Idea

Idea

Promotional Reel

Promotional Reel

Promotional Reel

Promotional Reel

Promotional Reel

Promotional Reel

I made videos to promote each Kaleidoscope event which were uploaded on Instagram and Facebook.

Festival Spirit Everywhere!

Festival Spirit Everywhere!

Festival Spirit Everywhere!

I designed the layout of a booking form for future collaborations and a certificate that celebrated the participation of community groups and collaborators.

Updating the CoLocal Website

Updating the CoLocal Website

Updating the CoLocal Website

About me in the website

About me in the website

About me in the website

I updated the ‘Our Team’ page on the CoLocal website and during the process, I kept the UI consistent through code on the backend via TidyHQ.

I updated the ‘Our Team’ page on the CoLocal website and during the process, I kept the UI consistent through code on the backend via TidyHQ.

I updated the ‘Our Team’ page on the CoLocal website and during the process, I kept the UI consistent through code on the backend via TidyHQ.

Reflection

Reflection

Reflection

During my time interning with CoLocal, I put my existing design skills into practice and it was exciting to see how design is used in real projects, impacting real people. I learnt independently and was also guided by professionals, expanding my skillset.

It was an amazing opportunity to express my creativity while incorporating feedback and working with a cross-functional team. Here, I saw first-hand how design principles are important and that design should communicate ideas effectively for the everyday person.

During my time interning with CoLocal, I put my existing design skills into practice and it was exciting to see how design is used in real projects, impacting real people. I learnt independently and was also guided by professionals, expanding my skillset.

It was an amazing opportunity to express my creativity while incorporating feedback and working with a cross-functional team. Here, I saw first-hand how design principles are important and that design should communicate ideas effectively for the everyday person.

During my time interning with CoLocal, I put my existing design skills into practice and it was exciting to see how design is used in real projects, impacting real people. I learnt independently and was also guided by professionals, expanding my skillset.

It was an amazing opportunity to express my creativity while incorporating feedback and working with a cross-functional team. Here, I saw first-hand how design principles are important and that design should communicate ideas effectively for the everyday person.

Next Project

Next Project

Next Project

Perry

Perry

Perry

Let's chat over coffee!

Say Hi!

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Let's chat over coffee!

Say Hi!

Instagram

TikTok

LinkedIn

Let's chat over coffee!

Say Hi!

Instagram

TikTok

LinkedIn