Internship (2024) and Project (2025) with CoLocal x Stockland x Wyndham Council
Kaleidoscope
Celebrating multiculturalism in the Point Cook community with design.
Timeline:
Jan 2024 - Apr 2024
Jan 2025 - Apr 2025
Role:
Graphic Design, Print Design, Video Editing, Social Media Marketing
Tools:
Adobe Illustrator, Figma, Procreate and Canva
Introduction
What is Kaleidoscope?
Kaleidoscope is an annual festival held in the suburb of Point Cook, at Stockland Point Cook Town Centre's Pop Up Park. Over the span of 10 weeks, events are held on weekends celebrating different cultures and cultural holidays.
Working alongside the CoLocal team, we collaborated with Stockland, Wyndham Council and community groups, to organise these events which promote intercultural bonds.
The Challenge
The challenge was to make the festival unique and refreshing each year, while staying true to its existing aesthetic, and to increase the reach and attendance of each Kaleidoscope event, compared to 2023.
Design Impact
The solution was to create a series of customised assets that adhered to the Pop Up Park brand identity, to support the festival and its events. This includes online and offline promotional materials that targeted Point Cook and the surrounding suburbs' demographic of youth and young families. I was also responsible for designing posters, signages and other materials used for some event activities.
Celebrations in Action Captured by David Mullins (Kaleidoscope 2024)
Enriching the Pop Up Park Environment
Customising the Pop Up Park's Peep Board with Stickers Inspired by Each Cultural Event (Kaleidoscope 2024)
Spreading the Word Around Stockland Point Cook
Festival Schedule Banner (Kaleidoscope 2025)
Event Details on Information Terminal (Kaleidoscope 2025)
Video at Point Cook Learning Community Centre (Kaleidoscope 2025)
Enhancing Event Experiences
