Paw & Footprints
Paw & Footprints
Paw & Footprints
Empowering households to take united action against climate change.
Empowering households to take united action against climate change.
Empowering households to take united action against climate change.
Timeline:
Oct 2023 - Jan 2024
Timeline:
Oct 2023 - Jan 2024
Role:
UXUI Designer
Role:
UXUI Designer
Tools:
Figma, Procreate
Tools:
Figma, Procreate
Introduction
Introduction
Introduction
Climate change creates long-term weather changes that impact air quality, water and food supply and shelter, threatening both humans and biodiversity. Lifestyles at home cause 72% of global greenhouse gas emissions and it is challenging to live sustainably when the social and physical environment makes unsustainable options so much cheaper, visible and available.
Polar bears were my favourite animal as a child. Now that they have become a symbol of climate change, I am inclined to explore ways to reduce our impact to protect life on Earth.
Climate change creates long-term weather changes that impact air quality, water and food supply and shelter, threatening both humans and biodiversity. Lifestyles at home cause 72% of global greenhouse gas emissions and it is challenging to live sustainably when the social and physical environment makes unsustainable options so much cheaper, visible and available.
Polar bears were my favourite animal as a child. Now that they have become a symbol of climate change, I am inclined to explore ways to reduce our impact to protect life on Earth.
Climate change creates long-term weather changes that impact air quality, water and food supply and shelter, threatening both humans and biodiversity. Lifestyles at home cause 72% of global greenhouse gas emissions and it is challenging to live sustainably when the social and physical environment makes unsustainable options so much cheaper, visible and available.
Polar bears were my favourite animal as a child. Now that they have become a symbol of climate change, I am inclined to explore ways to reduce our impact to protect life on Earth.
Overview
Overview
Overview
Problem
Problem
Problem
Households need a platform that effectively helps them reduce their environmental impact in the short and long term, learn about biodiversity and evoke a sense of community.
Households need a platform that effectively helps them reduce their environmental impact in the short and long term, learn about biodiversity and evoke a sense of community.
Households need a platform that effectively helps them reduce their environmental impact in the short and long term, learn about biodiversity and evoke a sense of community.
Solution
Solution
Solution
Paw & Footprints is a mobile application (app) that:
Mobilises the user to be eco-friendly at home
Educates on endangered or extinct species due to climate change
Engages the user with a collection of illustrations and animations
Motivates the user with a record of green habits and friendly competition
Paw & Footprints is a mobile application (app) that:
Mobilises the user to be eco-friendly at home
Educates on endangered or extinct species due to climate change
Engages the user with a collection of illustrations and animations
Motivates the user with a record of green habits and friendly competition
Paw & Footprints is a mobile application (app) that:
Mobilises the user to be eco-friendly at home
Educates on endangered or extinct species due to climate change
Engages the user with a collection of illustrations and animations
Motivates the user with a record of green habits and friendly competition
Audience
Audience
Audience
Generation Z (Gen Z)
Millennials
Baby Boomers
Generation Z (Gen Z)
Millennials
Baby Boomers
Generation Z (Gen Z)
Millennials
Baby Boomers
Design Process
Design Process
Design Process
Users in the Current Climate
Users in the Current Climate
Users in the Current Climate
User Research
User Research
User Research
My intended users are individuals aged 12 to 35, which includes Gen Z and Millennials.
However, after researching about the attitudes and behaviours of each generation towards climate change, I wanted to include the older generation as a user as well because of their sustainable behaviour.
My intended users are individuals aged 12 to 35, which includes Gen Z and Millennials.
However, after researching about the attitudes and behaviours of each generation towards climate change, I wanted to include the older generation as a user as well because of their sustainable behaviour.
My intended users are individuals aged 12 to 35, which includes Gen Z and Millennials.
However, after researching about the attitudes and behaviours of each generation towards climate change, I wanted to include the older generation as a user as well because of their sustainable behaviour.
Key Insights From Households
Key Insights From Households
Key Insights From Households
Older generations behave more sustainably than younger generations, despite being less emotionally engaged with climate change.
Older generations behave more sustainably than younger generations, despite being less emotionally engaged with climate change.
Older generations behave more sustainably than younger generations, despite being less emotionally engaged with climate change.
Individuals often misjudge which household action is the most effective in reducing impact.
Individuals often misjudge which household action is the most effective in reducing impact.
Individuals often misjudge which household action is the most effective in reducing impact.
Financial concerns make it difficult for Gen Z and Millennials to continue investing in eco-friendly products.
Financial concerns make it difficult for Gen Z and Millennials to continue investing in eco-friendly products.
Financial concerns make it difficult for Gen Z and Millennials to continue investing in eco-friendly products.
Key Insights Persona-fied
Key Insights Persona-fied
Key Insights Persona-fied
Drawing from the key insights, I created three personas to represent each generation's perspectives, attitudes and challenges to minimising their carbon footprint at home. This helped me understand their needs.
Drawing from the key insights, I created three personas to represent each generation's perspectives, attitudes and challenges to minimising their carbon footprint at home. This helped me understand their needs.
Drawing from the key insights, I created three personas to represent each generation's perspectives, attitudes and challenges to minimising their carbon footprint at home. This helped me understand their needs.
Robin - Gen Z Individual
Robin - Gen Z Individual
Robin - Gen Z Individual
"I want to contribute to fighting against climate change."
"I want to contribute to fighting against climate change."
"I want to contribute to fighting against climate change."
About Robin
About Robin
About Robin
A university student studying fine arts. Every week, she draws 'en plein air', where she observes and draws the surrounding environment outside.
A university student studying fine arts. Every week, she draws 'en plein air', where she observes and draws the surrounding environment outside.
A university student studying fine arts. Every week, she draws 'en plein air', where she observes and draws the surrounding environment outside.
Motivations
Motivations
Motivations
No or low-cost methods to reduce carbon footprint
Track her sustainability behaviour
Learn about native and foreign specimen
Aesthetically-pleasing and less-text
No or low-cost methods to reduce carbon footprint
Track her sustainability behaviour
Learn about native and foreign specimen
Aesthetically-pleasing and less-text
No or low-cost methods to reduce carbon footprint
Track her sustainability behaviour
Learn about native and foreign specimen
Aesthetically-pleasing and less-text
Jack - Millennial Individual
Jack - Millennial Individual
Jack - Millennial Individual
"Climate change is a serious issue, where its effect can be felt already."
"Climate change is a serious issue, where its effect can be felt already."
"Climate change is a serious issue, where its effect can be felt already."
About Jack
About Jack
About Jack
A corporate man with a young family, who enjoys visiting national parks and hiking.
A corporate man with a young family, who enjoys visiting national parks and hiking.
A corporate man with a young family, who enjoys visiting national parks and hiking.
Motivations
Motivations
Motivations
Convenient, low-effort and time-friendly methods that are catered to his busy lifestyle
Motivate his young family also to become environmentally conscious
Easy-to-use interfaces
Convenient, low-effort and time-friendly methods that are catered to his busy lifestyle
Motivate his young family also to become environmentally conscious
Easy-to-use interfaces
Convenient, low-effort and time-friendly methods that are catered to his busy lifestyle
Motivate his young family also to become environmentally conscious
Easy-to-use interfaces
Marjorie - Baby Boomer Individual
Marjorie - Baby Boomer Individual
Marjorie - Baby Boomer Individual
"I try to live sustainably."
"I try to live sustainably."
"I try to live sustainably."
About Marjorie
About Marjorie
About Marjorie
A mother and grandmother who lives alone, but dislikes loneliness. She takes daily walks, reads at cafes and particularly looks forward to video calls with her children and grandchildren.
A mother and grandmother who lives alone, but dislikes loneliness. She takes daily walks, reads at cafes and particularly looks forward to video calls with her children and grandchildren.
A mother and grandmother who lives alone, but dislikes loneliness. She takes daily walks, reads at cafes and particularly looks forward to video calls with her children and grandchildren.
Motivations
Motivations
Motivations
Find more opportunities to interact with her family
Efficient onboarding and easy-to-use
Track family activity
Find more opportunities to interact with her family
Efficient onboarding and easy-to-use
Track family activity
Find more opportunities to interact with her family
Efficient onboarding and easy-to-use
Track family activity
Competitors in the Current Climate
Competitors in the Current Climate
Competitors in the Current Climate
Competitor Research
Competitor Research
Competitor Research
I researched existing websites and apps with features that directly encourage, sustain green household behaviour and educate about sustainability. They became my primary competitors.
I researched existing websites and apps with features that directly encourage, sustain green household behaviour and educate about sustainability. They became my primary competitors.
I researched existing websites and apps with features that directly encourage, sustain green household behaviour and educate about sustainability. They became my primary competitors.
I researched an existing app, Forest, used for productivity but focuses on sustainability as well. It became my secondary competitor.
I researched an existing app, Forest, used for productivity but focuses on sustainability as well. It became my secondary competitor.
I researched an existing app, Forest, used for productivity but focuses on sustainability as well. It became my secondary competitor.
Competitor Analysis
Competitor Analysis
Competitor Analysis
The gaps among my primary competitors include:
The gaps among my primary competitors include:
The gaps among my primary competitors include:
Only focusing on plastic waste
Only focusing on plastic waste
Only focusing on plastic waste
Only focusing on workplace sustainability goals
Only focusing on workplace sustainability goals
Only focusing on workplace sustainability goals
Only focusing on governments and corporations, and not households
Only focusing on governments and corporations, and not households
Only focusing on governments and corporations, and not households
Time-consuming process of learning about sustainability
Time-consuming process of learning about sustainability
Time-consuming process of learning about sustainability
The features I may take from my research include:
The features I may take from my research include:
The features I may take from my research include:
Engage the user with the app contents on a deeper level
Engage the user with the app contents on a deeper level
Engage the user with the app contents on a deeper level
Share ways to reduce carbon footprint
Share ways to reduce carbon footprint
Share ways to reduce carbon footprint
Gamify the experience of learning and improving sustainability
Gamify the experience of learning and improving sustainability
Gamify the experience of learning and improving sustainability
Track individual, team and company impacts on the environment
Track individual, team and company impacts on the environment
Track individual, team and company impacts on the environment
Facilitate friendly competitions, team collaborations and share achievements
Facilitate friendly competitions, team collaborations and share achievements
Facilitate friendly competitions, team collaborations and share achievements
Framing the Challenge
Framing the Challenge
Framing the Challenge
Problem Statement & Questions
Problem Statement & Questions
Problem Statement & Questions
I developed a problem statement for the primary persona, Robin.
I developed a problem statement for the primary persona, Robin.
I developed a problem statement for the primary persona, Robin.
"Robin needs a platform that lists the specific steps to effectively reduce her environmental impact, keeps her motivated and educated on climate change and connects her with a community that encourages both individual and collective effort."
"Robin needs a platform that lists the specific steps to effectively reduce her environmental impact, keeps her motivated and educated on climate change and connects her with a community that encourages both individual and collective effort."
"Robin needs a platform that lists the specific steps to effectively reduce her environmental impact, keeps her motivated and educated on climate change and connects her with a community that encourages both individual and collective effort."
So…
So…
So…
How might we encourage green household behaviour?
How might we sustain green household behaviour?
How might we educate about environmental sustainability?
How might we encourage green household behaviour?
How might we sustain green household behaviour?
How might we educate about environmental sustainability?
How might we encourage green household behaviour?
How might we sustain green household behaviour?
How might we educate about environmental sustainability?
Ideation
Ideation
Ideation
Wireframes
Wireframes
Wireframes
These low-fidelity wireframes became high-fidelity wireframes.
These low-fidelity wireframes became high-fidelity wireframes.
These low-fidelity wireframes became high-fidelity wireframes.
I added additional design changes to reach the final wireframes that were prototyped.
I added additional design changes to reach the final wireframes that were prototyped.
I added additional design changes to reach the final wireframes that were prototyped.
User Flow
User Flow
User Flow
Many of the ideas were incorporated as key features of a user flow that depicts the ideal experience for Robin, the primary persona.
Many of the ideas were incorporated as key features of a user flow that depicts the ideal experience for Robin, the primary persona.
Many of the ideas were incorporated as key features of a user flow that depicts the ideal experience for Robin, the primary persona.
Concept
Concept
Concept
It's not just a checklist.
Paw & Footprints helps users develop green habits over time and reduce their carbon footprint. Users figuratively and literally stop the animals from burning due to global warming, by perfoming daily eco-friendly actions.
It's not just a checklist.
Paw & Footprints helps users develop green habits over time and reduce their carbon footprint. Users figuratively and literally stop the animals from burning due to global warming, by perfoming daily eco-friendly actions.
It's not just a checklist.
Paw & Footprints helps users develop green habits over time and reduce their carbon footprint. Users figuratively and literally stop the animals from burning due to global warming, by perfoming daily eco-friendly actions.
How might we encourage green household behaviour?
How might we encourage green household behaviour?
How might we encourage green household behaviour?
As the opposite of carbon footprints, Paw & Footprints encourages users to leave green footprints on the environment, by completing a set of daily environmentally-conscious tasks at home.
These tasks are generated based on the user's current lifestyle. Designed to be simple, cost and time-friendly, while ensuring effectiveness on reducing impact, these tasks are easy to complete, encouraging green household behaviour.
As the opposite of carbon footprints, Paw & Footprints encourages users to leave green footprints on the environment, by completing a set of daily environmentally-conscious tasks at home.
These tasks are generated based on the user's current lifestyle. Designed to be simple, cost and time-friendly, while ensuring effectiveness on reducing impact, these tasks are easy to complete, encouraging green household behaviour.
As the opposite of carbon footprints, Paw & Footprints encourages users to leave green footprints on the environment, by completing a set of daily environmentally-conscious tasks at home.
These tasks are generated based on the user's current lifestyle. Designed to be simple, cost and time-friendly, while ensuring effectiveness on reducing impact, these tasks are easy to complete, encouraging green household behaviour.
Users can team up with friends and family to compete against other groups, where each individual task accumulates to a collective score.
This fosters connection with a range of people from different generations and demographics, boosting morale through friendly competition.
Users can team up with friends and family to compete against other groups, where each individual task accumulates to a collective score.
This fosters connection with a range of people from different generations and demographics, boosting morale through friendly competition.
Users can team up with friends and family to compete against other groups, where each individual task accumulates to a collective score.
This fosters connection with a range of people from different generations and demographics, boosting morale through friendly competition.
How might we sustain green household behaviour?
How might we sustain green household behaviour?
How might we sustain green household behaviour?
In addition to the friendly competition, users are incentivised to complete all their daily tasks, as they can unlock and collect endangered and extinct species.
They can access information about each specimen they unlock and customise their home page. Everyday, the amount of tasks completed is recorded, creating a sense of personal achievement and sustaining the behaviour.
In addition to the friendly competition, users are incentivised to complete all their daily tasks, as they can unlock and collect endangered and extinct species.
They can access information about each specimen they unlock and customise their home page. Everyday, the amount of tasks completed is recorded for users to look back on in the future, creating a sense of personal achievement and sustaining the behaviour.
In addition to the friendly competition, users are incentivised to complete all their daily tasks, as they can unlock and collect endangered and extinct species.
They can access information about each specimen they unlock and customise their home page. Everyday, the amount of tasks completed is recorded for users to look back on in the future, creating a sense of personal achievement and sustaining the behaviour.
How might we educate about environmental sustainability?
How might we educate about environmental sustainability?
How might we educate about environmental sustainability?
Since there is a need for clear and accessibile information about the specific steps individuals need to take to act against climate change, Paw & Footprints educates users on how each task influences the environment.
Since there is a need for clear and accessibile information about the specific steps individuals need to take to act against climate change, Paw & Footprints educates users on how each task influences the environment.
Since there is a need for clear and accessibile information about the specific steps individuals need to take to act against climate change, Paw & Footprints educates users on how each task influences the environment.
Each time an endangered or extinct species is unlocked so is its information, and the specimen can be added to customise the user's home page.
Each time an endangered or extinct species is unlocked so is its information, and the specimen can be added to customise the user's home page.
Each time an endangered or extinct species is unlocked so is its information, and the specimen can be added to customise the user's home page.
Prototype
Prototype
Prototype
Style Guide
Style Guide
Style Guide
Primary Colours
Primary Colours
Primary Colours
36441B
82955C
E9F4D3
The primary colours includes three shades of green, as it is associated with natural environments and sustainability.
The primary colours includes three shades of green, as it is associated with natural environments and sustainability.
The primary colours includes three shades of green, as it is associated with natural environments and sustainability.
Secondary Colours
Secondary Colours
Secondary Colours
F8BF25
FBE6B0
ECE1E1
FBD1D2
The secondary colours consist of yellow and pink, which has a positive and hopeful connotation and creates contrast against the green shades.
The secondary colours consist of yellow and pink, which has a positive and hopeful connotation and creates contrast against the green shades.
The secondary colours consist of yellow and pink, which has a positive and hopeful connotation and creates contrast against the green shades.
Typography
Typography
Typography
The font Karla has a sense of seriousness that is contrasted by the playfulness of Fredoka. The two styles suggest that there is hope in the serious issue.
The font Karla has a sense of seriousness that is contrasted by the playfulness of Fredoka. The two styles suggest that there is hope in the serious issue.
The font Karla has a sense of seriousness that is contrasted by the playfulness of Fredoka. The two styles suggest that there is hope in the serious issue.
Illustrations
Illustrations
Illustrations
